[{"data":1,"prerenderedAt":65},["ShallowReactive",2],{"blog-en-ai-and-the-future-of-creativity":3},{"id":4,"title":5,"body":6,"cover":49,"date":50,"description":51,"draft":52,"extension":53,"locale":54,"meta":55,"navigation":56,"path":57,"seo":58,"stem":59,"tags":60,"__hash__":64},"blog\u002Fblog\u002Fen\u002Fai-and-the-future-of-creativity.md","AI and the future of creativity",{"type":7,"value":8,"toc":43},"minimark",[9,13,18,21,24,30,34,37,40],[10,11,12],"p",{},"I've worked with AI in the studio for years now, and I can tell you this: it has changed my days, but not my work. That sounds contradictory, but it isn't. It takes away the friction — the twentieth variation of a button, the boilerplate, the rough first draft. What it doesn't take away is the decision about which of those things is worth building.",[14,15,17],"h2",{"id":16},"what-actually-changes","What actually changes",[10,19,20],{},"The tools have gotten faster, and that's good. I can try an idea in minutes that used to take me a day. I can sketch ten directions before the coffee goes cold. AI is a tireless sparring partner that never gets tired and never sulks.",[10,22,23],{},"But it always produces the average of everything it has seen. And the average is exactly what a stand-out website must never be. When everyone uses the same tool, the template becomes the new mediocrity.",[25,26,27],"blockquote",{},[10,28,29],{},"AI makes the good easier to reach — and the singular rarer and more valuable because of it.",[14,31,33],{"id":32},"why-taste-gets-more-expensive","Why taste gets more expensive",[10,35,36],{},"This is where the good news lives for anyone who designs. When the mediocre is free and instant, the value rises for what a machine doesn't have: a point of view, a story, intent. The decision to break a rule because it feels wrong. Knowing why this blue and no other. The instinct for the moment when less is more.",[10,38,39],{},"Taste isn't a quantity of data. It's the sum of everything you've seen, felt, and rejected. An AI can make me a suggestion, but it cannot want. It has no thing it's trying to say. And a website with nothing to say is just decoration.",[10,41,42],{},"That's why I don't believe AI replaces creatives. It replaces the interchangeable. It forces us to be clearer — more personal, braver, more ourselves. To me that isn't a threat, it's an invitation. The machine can make the first draft. The last stroke, the nerve to be peculiar, the quiet \"this way and no other\" — that I keep.",{"title":44,"searchDepth":45,"depth":45,"links":46},"",2,[47,48],{"id":16,"depth":45,"text":17},{"id":32,"depth":45,"text":33},null,"2026-06-08","A 2026 reflection on what artificial intelligence changes, what it can't, and why human taste, story and intent only become more valuable.",false,"md","en",{},true,"\u002Fblog\u002Fen\u002Fai-and-the-future-of-creativity",{"title":5,"description":51},"blog\u002Fen\u002Fai-and-the-future-of-creativity",[61,62,63],"AI","Creativity","Future","IshJcFjDREBECjvAcAYA_miiL_e8S5ib8LRFGKTHNlw",1781691287723]