Interaction that delights
On the small, surprising moments — hidden puzzles, playful details — that make a website feel human and stay in memory long after the visit.
You remember some websites because they worked. You remember a few because they made you smile. That's exactly the difference I chase. A site can be flawless and still be forgotten. What stays is the feeling that someone was there — a human who took the trouble to give you a small moment of joy.
The moment that surprises
I love hiding something in a page that nobody expects. An animation that only appears when you click in an unusual place. A little puzzle in the footer that resolves when you look closely. A cursor that plays with the content instead of just hovering over it.
These moments have no business purpose in the narrow sense. And yet they do exactly what no conversion funnel can: they make a site human. They quietly say "someone with humor and an eye for detail was here."
Function earns trust. Delight earns the heart. A good site needs both.
Playful, but never pushy
The key is restraint. A surprise that forces itself on you isn't joy, it's an obstacle. So I always build delight to reward without blocking. Whoever never finds it loses nothing. Whoever discovers it gets a small gift.
In practice that means microinteractions that respond to touch as if they were alive. Transitions with character instead of default easing. A hover that reveals something. And yes, every now and then a hidden little game for the curious — a wink to everyone who looks a bit closer.
The beautiful thing is that these details get shared. Nobody sends a friend a link saying "look how fast this site loads." But "you have to see what happens when you click here" — that happens all the time. Delight is the only form of marketing that feels like a gift. And that's exactly why I build it into every page that matters to me.